Disney DNA

D&AD Competition | University Project | Third Year

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Brief: It’s time to celebrate. Create an evocative, hyper-relevant brand building campaign around the 100th Anniversary that will make young adults into lifelong Disney fans. The challenge: turn well-loved 90s and 00s nostalgia into hyper relevancy for 2023.

The Main Deliverable:

Application Overview:

Discovering your Disney DNA allows you to connect with like-minded individuals in your new Disney family.

Users take a personality test that reconnects them with the magic of Disney. Allowing them to engage with scenarios and locations of beloved Disney movies reminding them that Disney is in their DNA.

When you have found you Disney family, it sparks new conversations and builds friendships that last a life time. Because a Disney Friend is a friend for life.

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