'My Way'
University Project | Third Year 
Brief: To design materials for an exciting upcoming exhibition based in the UK, the location and structure is up to you. The overall theme and the topic of the exhibition will be driven by your research into the music industry.

Problem: When people think of Sid Vicious, they think about a rebellious punk star. A man who always caused problems and was somewhat of a nuisance and a wreck. With this in mind, not many people understand what factors have caused his behaviour and life choices and tend not to look beneath the Sid Vicious surface. Simply to look at the person under the punk.

Insight: Everyone sees the chaos of Sid’s life, however, not many people actually spoke about the occurrences and issues that made Sid, vicious.

Solution: To unravel Sid’s life in a reverse chronological order in which the audience will initially see Sid and many others saw him; an aggressive public menace with a rampant drug issue. However, by the end our aim is to guide the audience through the complications he faced in life and battles he fought against himself. Doing so will open the viewers eyes to the reasons behind his actions.

Chapter One:
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This is how, typically the public saw him, the bad boy punk rocker with habits that would shake even the closet to him to their very core.
Chapter Two:
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Following his darkest hours, the installation turns perspective towards the lighter side of Sid. Towards the side of him that some of his friends said was actually the truest version of himself, the version without the mental turmoil and rampant drug abuse.
Chapter Three:
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In the final chapter of this journey you are introduced to John Simon Richie, Aka Sid Vicious. This segment unravels his life down to his youngest years and exposes a childhood that should be endured by no one. Yet possible reasoning for the life in which he lived.
Brand Toolkit
Brand Toolkit
Exhibition Placement
Exhibition Placement
Exhibition Placement
Exhibition Placement

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